NUON × Hyundai. Connected Mobility.
NUON successfully supported the launch and scaling of Hyundai Connected Mobility, a new entity established in April 2024 to support Hyundai's transition to software-defined vehicles and smart mobility solutions.
Revolutionise digital mobility solutions
To meet the evolving needs for convenience, connectivity, and sustainability, and to offer seamless, personalized experiences that prioritize customer preferences, Hyundai has launched Hyundai Connected Mobility.
This exciting new venture is set to revolutionize the driving experience by keeping customers connected with their car and the ecosystem around them. Featuring the embedded in-vehicle platform Bluelink® and leveraging the cutting-edge technology of software-defined vehicles (SDVs), Hyundai Connected Mobility is at the forefront of automotive innovation.
Digital services will play a pivotal role in how customers experience the benefits of SDVs. Beyond providing regular Over-the-Air (OTA) updates for infotainment systems, Hyundai Connected Mobility will introduce a range of customer-centric services.
These include Features-on-Demand (FODs), in-car payments, and Vehicle-to-Everything (V2X) applications, such as Vehicle-to-Grid (V2G) and Vehicle-to-Load (V2L), as well as solutions for parking and smart charging. These innovations aim to create a more convenient, efficient, and enjoyable driving experience.
NUON played a crucial role in supporting the Head of Strategy and Head of Connected Car Services and Charging of the new venture during its early stages, ensuring a strong foundation for Hyundai Connected Mobility's future success.
Project management
for venture launch, including compliance, tax, hiring strategy, SLA/LOA drafting, branch setup and documentation.
Steering committee
preparation, including preparation and delivery of meeting presentations.
product and pricing strategies
Developed product and pricing strategies for Bluelink and FOD portfolios with market specific pricing.
market assessment
Conducted B2B market assessment study and service launch, including benchmarking, expert interviews and recommendations.
costing and pricing models
Creation of models and frameworks for costing, pricing and business modeling.
customer journeys
Outline and structure customer journeys for in-app and head-unit experience.
team coordination
Coordination of cross-functional teams and stakeholders to ensure seamless integration of in-car payment solutions, including regular status updates and risk management.
in-car payment solutions
Facilitated the deployment of the in-car payment solution across all EU markets, including localization, compliance checks, and market-specific adaptations to ensure regulatory adherence and market acceptance.
Revolutionise digital mobility solutions
Business Outcomes. Business Outcomes. Business Outcomes. Business Outcomes. Business Outcomes. Business Outcomes. Business Outcomes. Business Outcomes. Business Outcomes. Business Outcomes.
Hyundai Connected Mobility has the opportunity to explore and deliver new business models, focusing on customer experience, future mobility, and data analytics and management.
Leveraging the entire Hyundai ecosystem on a global scale, this strategic approach will drive change in the automotive industry’s ongoing transformation. Benefiting from customer proximity and feedback, Hyundai Connected Mobility will work alongside Hyundai Motor Europe’s extensive product expertise to enhance customer experiences with tailored products.
This collaboration ensures continuous improvement, aligning with the latest technological trends and evolving customer expectations, positioning Hyundai as a leader in the automotive industry’s digital transformation.
- Successfully and on time launch on the new venture.
- New Data Business Opportunities.
- New B2B opportunities.
- Pricing and portfolio strategy to maximize margins.
Research Report
Net Zero and Digital Transformation.
20%
of global CO2 emissions saved by digital technologies